An in-depth look into Utility Systems new logo. The logo’s hexagonal shape is symbolic of an adaptive, multi-faceted and modern business that is omni-focussed and technology-driven. While its shape is bold with strong lines, the edges are rounded and smooth, giving it a fluid, organic quality.
The logo colour is cool and fresh: a combination of both blue and green that represents both water and nature.
Within the hexagonal shape is a stylised letter U; representing the company name and forming a vessel or hands which collect the symbol for water – a droplet. This droplet is intrinsic to the business and forms the central focal point at the top of the logo.
The typography of the company name has been kept and is modern and clean and there is a juxtaposition between both the font weighting and colour to separate the two words.